Our Brand Story
Born Amid Global Change
Every company has a beginning. This is our brand story — one that started in 2020 during a time of global uncertainty and digital transformation. Born in Dubai, The Content Savvy was created to help businesses adapt and thrive in an evolving online world. Sensing this shift, we recognized a unique opportunity to help businesses navigate the challenges of digital transformation. From our base in Dubai, we started by offering tailored digital marketing services to startups and SMEs, helping them carve out their space in the rapidly changing digital landscape.
Creative, Solutions for Global Businesses
provide creative, personalized solutions to businesses of all sizes, leveraging a flexible, remote team to serve clients across the world!
How Our Brand Story Evolved from Startups to Enterprises
We started by serving local startups and SMEs but quickly expanded our services. Today, we work with government organizations on confidential projects and support large enterprises across various sectors. Our ability to scale has allowed us to serve clients in the UAE, Saudi Arabia, Jordan, and South Africa.
A Global Reach with a Personal Touch
Our small, close-knit team is key to building personal relationships with clients. This dynamic allows us to serve four countries while maintaining the personalized touch of a boutique agency. By working remotely, we offer flexibility and deliver top-quality results without geographical limitations.
Inside Our Brand Story: A Young and Creative Force
Our young, creative team thrives on innovation and collaboration. Flexibility and creativity define our approach, helping businesses connect in the digital world. Our brand story reflects our mission to empower businesses with bold digital strategies — and it’s just getting started.
Meet Our Founder
“At the heart of our brand story is Marwa Al Krad, a distinguished marketing professional who combines her technical expertise with a passion for creativity and lifelong learning. Marwa is currently pursuing a Master’s Degree in Marketing at the prestigious King’s College London. Her academic journey began with a degree in Communication Engineering from the top-ranked Khalifa University, a background that continues to inform her strategic thinking and problem-solving abilities.
Bold Transition to Marketing
In 2017, Marwa shifted into marketing, earning a Digital Marketing diploma, followed by an Advanced Digital Marketing Expert certificate in 2021. During the pandemic, she founded our agency in Dubai, recognizing the growing need for businesses to enhance their online presence and combining her talents in marketing and design to help them succeed.
Leadership and Expertise
With over 8 years of experience in Sales and Business Development, Marwa has built strong relationships with startup founders, marketing managers, and CXOs. Her leadership blends technical expertise, marketing insight, and a deep understanding of diverse industries, driving success through collaboration and innovation.