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The

/ðə,ðɪ,ðiː/ determiner

used to refer to a person, place, or thing that is unique

Content

/ˈkɒntɛnt/ noun

the material dealt with in a speech, literary work, etc. as distinct from its form or style

Savvy

/ˈsavi/ adjective

shrewd and knowledgeable; having common sense and good judgement.