5 tips to create social media posts like a pro!

Marwa Al Krad | 13 February 2023

While some of you may find these tips obvious, businesses tend to continue to ignore them from time to time. Posting professional social media content is crucial regardless of the size of your business. Your brand’s credibility, trustworthiness, and eventually revenue are all impacted by what you post online. In this article, even if your marketing team consists of just one person, we’ll review the five rules you shouldn’t overlook when designing social media posts for your company.

1. Choose the right fonts & colors

Choosing the right and consistent fonts and colors for your social media plays a critical role in your posts’ readability and brand representation. Here’s why:

–       Brand consistency: Fonts and colors are key components of your brand identity. By consistently using the same fonts and colors across all your social media posts, you help establish a strong brand identity and increase brand recognition.

–       Improved readability: Choosing appropriate fonts and colors can improve the readability of your posts, making it easier for your target audience to understand your message.

–       Increased engagement: By making your posts visually appealing and easy to read, you can increase the chances of your audience engaging with your content, such as liking, sharing, or commenting.

2. Check your grammar & spelling

There are several reasons why it’s important to check your grammar and spelling before posting on social media:

–       Professionalism: Posts with correct grammar and spelling give a more professional impression and can help establish credibility.

–       Clarity: Checking your grammar and spelling ensures that your message is communicated clearly and effectively.

–       Avoiding misunderstandings: Incorrect grammar or spelling can lead to misinterpretation and misunderstandings, potentially causing harm to your brand reputation.

3. Leave margins & white space

There are several reasons why you should consider including margins and white space in your social media posts design:

–       Improves readability: White space can make your text easier to read and helps to break up large blocks of content into smaller, more manageable chunks. This can make your post more appealing to your audience and improve their overall experience.

–       Draws attention: Margins and white space can help draw attention to the most important elements of your post, such as text or images.

–       Increases engagement: Posts that are visually appealing and easy to read are more likely to be engaged with by your audience. People are more likely to spend time looking at and interacting with content that is well-designed and aesthetically pleasing.

–       Creates a professional look: Margins and white space can help to create a more polished and professional look for your social media posts.

4. Use high-quality pictures

Using high-quality images in your social media posts can have several benefits, including:

–       Attracts attention: High-quality images can help to grab the attention of your audience and make your post stand out among the sea of content on social media. People are naturally drawn to visually appealing content and are more likely to engage with it.

–       Conveys information effectively: Images can be an effective tool to convey information, especially when combined with text. High-quality images can help to illustrate your message and make it easier for your audience to understand and remember.

–       Boosts organic reach: Using high-quality images can help to boost the organic reach of your posts, which means that more people will see your content without you having to pay for advertising.

5. Use the right dimensions

Using the right dimensions for your social media posts is important for several reasons, including:

–       Improves visibility: Different social media platforms have different recommended image dimensions for posts. By using the right dimensions, you can ensure that your images display correctly and are not truncated or distorted, which can improve their visibility and overall impact.

–       Enhances brand credibility: Using the right dimensions for your social media posts makes you look more professional and attentive to details. Which in return enhances your brand credibility.

–       Boosts organic reach: Posts that are properly optimized, including using the right dimensions, are more likely to be seen and shared by your audience. This can help to increase your organic reach and improve your overall visibility on social media.

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